I was born and raised on the coast of Ecuador, close to nature and fascinated by the countercultures of surfing and skateboarding. I believe those hobbies sparked my creative eye and my interest in photography, filmmaking, and design.

Curiosity and ambition took me to the University of California, Santa Barbara, where I studied Communication and began applying what I learned to digital marketing, later transitioning to web design and no-code development.

I saw an opportunity to start my own studio, helping brands and entrepreneurs build their online presence and digital sales channels.

My interest in this space kept growing, so I completed a Master’s in User Experience and Digital Transformation at ELISAVA, a design school in Barcelona. It gave me the foundation I needed to dive into product design and development.

Since then, I’ve had the opportunity to work with startups and teams reimagining industries like insurance, logistics, and customs. My skill set lets me dig into a business problem, have the right conversations, and build solutions that make complex workflows feel simple.

I love exploring remote locations and sharing waves with my wife.